{"id":1,"date":"2022-01-13T06:27:37","date_gmt":"2022-01-13T06:27:37","guid":{"rendered":"https:\/\/www.rumwork.io\/?p=1"},"modified":"2022-02-22T04:51:35","modified_gmt":"2022-02-22T04:51:35","slug":"whatsapp-marketing-official-whatapp-business-api-vs-third-party-whatsapp-api","status":"publish","type":"post","link":"https:\/\/www.rumwork.io\/en_us\/2022\/01\/13\/whatsapp-marketing-official-whatapp-business-api-vs-third-party-whatsapp-api\/","title":{"rendered":"What is WhatsApp Marketing? Ideas, Tips and Examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7862af0 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7862af0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2393003\" data-id=\"2393003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21b23d elementor-widget elementor-widget-spacer\" data-id=\"e21b23d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.rumwork.io\/wp-content\/uploads\/2022\/01\/whatsapp.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.rumwork.io\/wp-content\/uploads\/2022\/01\/whatsapp.jpg 1280w, https:\/\/www.rumwork.io\/wp-content\/uploads\/2022\/01\/whatsapp-300x169.jpg 300w, https:\/\/www.rumwork.io\/wp-content\/uploads\/2022\/01\/whatsapp-1024x576.jpg 1024w, https:\/\/www.rumwork.io\/wp-content\/uploads\/2022\/01\/whatsapp-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0dd0b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0dd0b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div 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class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 13, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5583b88 elementor-widget elementor-widget-spacer\" data-id=\"5583b88\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2f5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2f5a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70aaf1c4\" data-id=\"70aaf1c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3734fefb elementor-widget elementor-widget-text-editor\" data-id=\"3734fefb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>You must have been asked by people in your life once or twice or maybe more, \u201cGive me your WhatsApp number\u201d or \u201cAre you on WhatsApp\u201d? But have you ever been asked by someone if you are using <strong>WhatsApp for marketing<\/strong>?<\/p><p>If not, let us ask you whether you are taking enough benefit from this amazing marketing strategy. Let\u2019s unwrap here how you can connect with your customers through <strong>WhatsApp marketing!<\/strong><\/p><p>WhatsApp is the most used messaging platform in the world, and this marketing medium is a must-have for businesses now to connect with audiences worldwide.<\/p><p>The reason why<strong> WhatsApp marketing<\/strong> is excellent is because it allows you to stay in touch with your customers seamlessly. Also, <a href=\"https:\/\/www.oberlo.com\/blog\/whatsapp-statistics#:~:text=The%20latest%20WhatsApp%20statistics%20show%20that%20more%20than%20half%20of,or%20several%20times%20a%20week.\">more than half <\/a>of the WhatsApp customers check the app regularly. Not only this, but your customers will also get your offers on time because text messages have a <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/roi-showdown-sms-marketing-vs-email-marketing\/#:~:text=Research%20shows%20that%20SMS%20open,to%20respond%20to%20an%20email.\">\u00a098% <\/a>open rate.<\/p><p><em>Not convinced enough? Keep on reading to know more!<\/em><\/p><h2>What is WhatsApp Marketing?<\/h2><p><strong>WhatsApp marketing<\/strong> is a kind of messenger marketing in which businesses promote their brands with the help of WhatsApp. This simple medium helps the brand reach a vast audience, create a strong relationship with the customers and enhance sales.<\/p><h2>Benefits of WhatsApp Marketing<\/h2><p>Here are a few of the benefits of <strong>WhatsApp marketing<\/strong> that give you a basic idea of how you can amp up your business with this medium.<\/p><ul><li><strong>Keep Your Personal and Business Profile Separate<\/strong><\/li><\/ul><p>With the help of the WhatsApp business app, you can keep your business and personal lives separate. Easily showcase a more formal and professional side of your business while giving it a more personalized touch with the WhatsApp business features.<\/p><ul><li><strong>Deepest Relationships with Customers<\/strong><\/li><\/ul><p><strong>WhatsApp marketing <\/strong>is a bulletproof strategy nowadays for making strong and profound relationships with customers. It provides customers with a strong set of opportunities for customization. For example, you can send special offers, personalized messages like a welcome message or birthday congratulations etc., to your customers.<\/p><ul><li><strong>Enhanced Sales<\/strong><\/li><\/ul><p>No need for a magic wand for your business sales when we have <strong>WhatsApp marketing<\/strong>! The trick is simple: just add your WhatsApp number on your website\/social media and be ready to generate more leads.<\/p><ul><li><strong>Lower Cost of Marketing<\/strong><\/li><\/ul><p>WhatsApp is a comparably low-cost marketing channel where you can entice your small and medium-scale business easily free of cost.<\/p><h2>Tips for Using the WhatsApp Marketing<\/h2><p>Few of the tips for using WhatsApp marketing effectively:<\/p><ol><li><strong>Define your Goals and KPIs<\/strong><\/li><\/ol><p>If you have started working on your <strong>WhatsApp marketing strategy, <\/strong>determine your marketing objectives. Start by finding your weak spots and revising your marketing funnel. Also, try to think of your business goals that you can align with your WhatsApp marketing strategy. Further, list down your KPIs to understand if you\u2019ve met your goals.<\/p><ol start=\"2\"><li><strong>Capitalize Through Cross-Platform<\/strong><\/li><\/ol><p>With this platform, you can reach social networks and people who are not following you on your social media.<\/p><ol start=\"3\"><li><strong>Take Benefit of the Power of Groups<\/strong><\/li><\/ol><p>WhatsApp enables you to make 256 group members. With the group function, you can generate a collective chat in which all members can interact. Further, WhatsApp groups are also amazing for sales events or sharing particular information with customers.<\/p><ol start=\"4\"><li><strong>Make Broadcast Lists<\/strong><\/li><\/ol><p>You can make a list related to the particular topic and increase communications that are designed to increase engagement by making broadcast lists.\u00a0 For instance, you can include links or invitations in your messages.<\/p><h2>WhatsApp Marketing Example-Unilever<\/h2><p>Brazil Unilever launched its WhatsApp Business Campaign by putting thousands of posters all around the city of Sao Paola. The posters encouraged the users to get in touch with their WhatsApp numbers.<\/p><p>So when people sent them a message, they were put in touch with their WhatsApp chatbot called \u201cMadameBot.\u201d She basically gives the people tricks and tips on how to care for the clothes and then uses this opportunity to introduce Unilever\u2019s new products.<\/p><p><strong>And the result<\/strong>: In the first 12 hours alone, more than 6,000 users engaged with MadameBot and by the end of this campaign, 290,000 messages had been sent and received. Therefore, the company saw a skyrocket in sales during this period.<\/p><p><strong><em>Hopefully, you liked this informative piece and are ready to use the result-oriented WhatsApp marketing strategy!<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6811eb elementor-widget elementor-widget-spacer\" data-id=\"d6811eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3a5437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a5437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div 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elementor-widget elementor-widget-text-editor\" data-id=\"894ffaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSubscribe to get the latest news and updates.<br>\nNo spam, we promise.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1ed9d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1ed9d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e1df1b subscribe-btn\" data-id=\"5e1df1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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srcset='https:\/\/secure.gravatar.com\/avatar\/25af24cb5197d38647e9f0677c54f77bc02d439599ddc401efb3a88fc147e5c5?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/a><\/div><div class=\"eael-entry-meta\"><span class=\"eael-posted-by\"><a href=\"https:\/\/www.rumwork.io\/en_us\/author\/hellorumwork\/\" title=\"Posts by RUM Work\" rel=\"author\">RUM Work<\/a><\/span><span class=\"eael-posted-on\"><time datetime=\"April 9, 2023\">April 9, 2023<\/time><\/span><\/div><\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Because of the outbreak, many activities, both commercial and non-commercial, have turned online&#8230;<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is WhatsApp Marketing? 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