Did you know there are 5 million people on the WhatsApp business app, and more are registered with the API WhatsApp version? Even every day, more than 65 billion messages are sent via WhatsApp?

We all know that WhatsApp is free to use and offers its users a versatile messaging experience. From sending, receiving and forwarding text messages, you can send and receive calls with the other unique features.

But, what is WhatsApp API?

Basically, the WhatsApp application programming interface (API) permits businesses to receive and answer a plethora of WhatsApp messages from their customers.

But, this is not enough to convince you that you should jump on the bandwagon of the WhatsApp API like others, right?

So here we are presenting the 5 reasons why you should consider WhatsApp API for the growth of your business.

1.    Create High Ranking Brand Connections

One of the key reasons why you should be using the WhatsApp API account is to cement a great brand relationship with your customers. WhatsApp API provides the business with a personal and closed environment in which they can communicate one to one with the customers. Further, you can make a business profile that offers your brand a unique identity. Also, WhatsApp API provides you with the features like phone contacts, email, address store, special media links, website URLs and other business details.

Other than that, WhatsApp business profile offers you an opportunity that you can inject your brand’s personality into each customer interaction.

2.    You can Engage Globally

Want to expand your business globally? Look no further than WhatsApp API!

Here is why we are saying it so confidently:

WhatsApp has 2 billion customers in 180 countries, and users can use this app in 60 different languages. This means if your customers are overseas, WhatsApp can make it easy for you to reach them easily, quickly and free.

3.    Robust Security Support

Another reason for using the WhatsApp API is it is protected with end-to-end encryption. This means that only those can access the conversation whom you are chatting with. Even WhatsApp can’t see your conversation. This showcases that WhatsApp is an ideal medium for sending private and confidential information like One-Time Passwords (OTPs) and information such as updates about the consumer accounts.

Besides, WhatsApp API offers a masking feature for officially registered business accounts. Basically, masking features create great business credibility in the customer’s eyes and generate customers’ trust.

4.    Delivery Tracking

One of the challenges for any business is to provide their customers with accurate delivery timings and delivery tracking so they can remain updated with their orders.

No worries, WhatsApp API is here to the Rescue! From live location sharing to processing the GPS use, WhatsApp API has all the useful features in it. Now with your customer deliveries,  you can apply the live location sharing feature so your customer can find where their deliveries are.

5.    Customer Service Support

One of the biggest applications of the WhatsApp API is its customer support. You can integrate the chatbot on your WhatsApp to handle the frequently asked questions by the customers. However, if the question is beyond the bot’s scope, the matter can be sent to your staff. Moreover, unlike emails and social media platforms that are bombarded with marketing messages, it’s spam-free for the customers.

Wrapping Up

With the WhatsApp Business API, the possibilities are endless. It is a solid and robust one-to-one communication tool that has continuously proven to be significant for scaling businesses and taking care of day-to-day business chores. Moreover,  it is affordable, so there aren’t any downsides as well.